Influence and Persuasion

Course Type: 
PSY
Code: 
2530
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Examines the importance of attitude formation, structure, and change, which special emphasis on the elements of persuasive appeals. Applications of this research to marketing, advertising, politics, law.

Prerequisites: 

Undergraduate level PSY 1010 Minimum Grade of D