Health Awareness and Advocacy Communications

Course Type: 
PPH
Code: 
7430
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

This course introduces the concepts, principles, and practices of health communications. It utilizes social/behavioral theory to develop a comprehensive, integrated plan that provides communications targeting interpersonal, community, and policy/system comm. Students will learn how to communicate risk, identify and segment target audiences, develop culturally appropriate messages and materials, social marketing and using new media, communicating with the media and policy makers, and evaluation.

Prerequisites: 

Graduate level PPH 6400 Minimum Grade of D

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Programs: Public Health - MPH.