International Marketing

Course Type: 
MKT
Code: 
7700
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Introduces the concepts and language of international marketing and examines institutional, behavioral, and managerial aspects of a cross section of national marketing systems and multinational organization operations.

Prerequisites: 

Graduate level MBA 7600 Minimum Grade of C

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional.