Marketing Research & Analysis

Course Type: 
MKT
Code: 
7500
Level: 
Graduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Course is aimed at the manager who is th ultimate user of research and who is responsible for determining the scope and direction of reseach activities. The course will focus on both qualitative and quantitative aspects of marketing research and how managers use the results to address marketing problems.

Prerequisites: 

Graduate level MBA 7600 Minimum Grade of C

Restrictions: 
Must be enrolled in one of the following Levels: Graduate, Medical, Professional.