Marketing Challenges

Course Type: 
MKT
Code: 
4700
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Application of marketing tools to local businesses. Student teams use marketing tools (e.g., SWOT, target market, competitive analysis, positioning, 4Ps, milestones, metrics) to develop recommendations to address core issues in the challenge.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.