Marketing Analytics: Tools and Insights

Course Type: 
MKT
Code: 
4670
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics.

Prerequisites: 

Undergraduate level ACC 2020 Minimum Grade of D and Undergraduate level FIN 2210 Minimum Grade of D and Undergraduate level MKT 2500 Minimum Grade of D and Undergraduate level MS 2050 Minimum Grade of D