Services Marketing

Course Type: 
MKT
Code: 
4400
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Explores the seven Ps of marketing relating to the marketing of services. Explores emerging theories and strategies for effective implementation.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.