Retailing and E-Commerce

Course Type: 
MKT
Code: 
3600
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Analyzes performance of marketing functions at the retail level. Emphasizes institutional and competitive factors and management of the marketing mix as it relates to retail market segments.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.