Marketing Research and Decision Making

Course Type: 
MKT
Code: 
3500
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Provides the process and techniques of marketing research. Formulation of projects and evaluation of research results. Basic skills needed to become a practicing marketing researcher.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C and Undergraduate level MS 2040 Minimum Grade of D

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.