Integrated Marketing Communications

Course Type: 
MKT
Code: 
3400
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Introduces integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.