Consumer and Organizational Buyer Behavior

Course Type: 
MKT
Code: 
3100
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Examines psychological, economic, societal and cultural influences on consumer decisions. Explores the nature and scope of industrial or business-to-business markets. Differentiates between consumer industrial marketing in project management, pricing, promotion and distribution.

Prerequisites: 

Undergraduate level MKT 2500 Minimum Grade of C

Restrictions: 
May not be enrolled as the following Classifications: Freshman. Must be enrolled in one of the following Degrees: BS in Business.