Principles of Marketing

Course Type: 
MKT
Code: 
2500
Level: 
Undergraduate
Credit Hours: 
3
Schedule Type: 
Lecture
Description: 

Studies processes and activities that direct the flow of goods and services from the producer to the consumer with consideration of the social, ethical, economic, legal, and international environments.

Prerequisites: 

(Undergraduate level EC 2040 Minimum Grade of D (EC 2040 can be taken concurrently))

Restrictions: 
May not be enrolled as the following Classifications: Freshman.