MKT

Marketing

  • MKT 2500 Principles of Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Studies processes and activities that direct the flow of goods and services from the producer to the consumer with consideration of the social, ethical, economic, legal, and international environments.

  • MKT 3100 Consumer and Organizational Buyer Behavior

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Examines psychological, economic, societal and cultural influences on consumer decisions. Explores the nature and scope of industrial or business-to-business markets. Differentiates between consumer industrial marketing in project management, pricing, promotion and distribution.

  • MKT 3200 Principles of Selling

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Introduces professional selling in the business environment. Includes sales ethics and professionalism, persuasive communication, buying motives, and the professional selling process.

  • MKT 3300 International Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Introduces the concepts and language of international marketing and examines institutional, behavioral, and managerial aspects of a cross section of national marketing systems and multinational organizational operations.

  • MKT 3400 Integrated Marketing Communications

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Introduces integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies.

  • MKT 3500 Marketing Research and Decision Making

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Provides the process and techniques of marketing research. Formulation of projects and evaluation of research results. Basic skills needed to become a practicing marketing researcher.

  • MKT 3600 Retailing and E-Commerce

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Analyzes performance of marketing functions at the retail level. Emphasizes institutional and competitive factors and management of the marketing mix as it relates to retail market segments.

  • MKT 3700 Creativity, Problem Solving, and Communication

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Methods for enhancing creativity, team building and communication to better solve problems, all of which are essential tools for effective marketing.

  • MKT 4100 Digital Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Basic principles of internet marketing and use of selected technologies e.g., advertising, search engine optimization, viral/social marketing, online surveys, web design, analytics, SPSS, geodemographics.

  • MKT 4150 Viral Marketing and Social Media

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Focuses on theory, application and practice associated with viral marketing activities.

  • MKT 4300 Entrepreneurship

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    How to start a business. Concepts, strategies and tactics of product innovation/development and planning to initiate or purchase a company. Students may develop a written business plan for a new venture.

  • MKT 4400 Services Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Explores the seven Ps of marketing relating to the marketing of services. Explores emerging theories and strategies for effective implementation.

  • MKT 4600 Advanced Retailing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    For students who plan to pursue a career in retailing or who plan to develop and grow a business. Advanced instruction and skill development through a focus on such key topics as retail formats, multichannel retailing, store layout and location, and the retail and services communications mix.

  • MKT 4650 Marketing Analytics

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Analysis of online and internal company data, with an emphasis on application and recommendations.

  • MKT 4670 Marketing Analytics: Tools and Insights

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Students gain hands-on experience with analytical tools to analyze marketing data and support marketing decisions that create value and build competitive advantage. Topics include demand estimation, segmentation, and web/social media analytics.

  • MKT 4690 Marketing Analytics: Big Data and Predictions

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Students learn specific data analytic methodologies such as predictive analytics, data mining, text mining, sentiment analysis, topic analysis and Big Data related applications.

  • MKT 4700 Marketing Challenges

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Application of marketing tools to local businesses. Student teams use marketing tools (e.g., SWOT, target market, competitive analysis, positioning, 4Ps, milestones, metrics) to develop recommendations to address core issues in the challenge.

  • MKT 4780 Honors:Ind Study in Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Independent Study

    The course will consist of research or some other form of marketing project. The course is offered with the prior-approval of the department chair and the supervising marketing faculty member.

  • MKT 4800 Internship in Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Internship

    On-the-job training and experience with an organization. Integrates classroom study with practical work experience.

  • MKT 4850 Special Topics in Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Seminar on special topics such as consumerism and social issues, nonprofit organization marketing, advanced retailing management, channels of distribution, pricing, or persuasion. Topics vary. Requires approval of the department chair and the faculty member.

  • MKT 4870 Independent Studies in Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    1 to 4
    Schedule Type: 
    Independent Study

    Research or some other marketing project. The course is offered with the prior-approval of the department chair and the supervising faculty member.

  • MKT 4900 Marketing Strategy

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Develops abilities to recognize opportunities and solve problems related to marketing strategy and improve decision making skills applied to the planning of marketing programs. Integrated Writing course.

  • MKT 5000 Honors:Ind Study in Marketing

    Level: 
    Undergraduate
    Credit Hours: 
    3
    Schedule Type: 
    Independent Study

    The course will consist of research or some other form of marketing project. The course is offered with the prior-approval of the department chair and the supervising marketing faculty member.

  • MKT 7050 Consumer Behavior

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    The fundamental goal of this course is to help students develop a strategic perspective for understanding and applying the psychological and sociological aspects of both industrial and consumer buyer behavior. Psychological, societal, and cultural influences on consumer decisions are examined.

  • MKT 7100 Digital Marketing

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    This course highlights key fundamentals of successful integrated online/offline marketing with an emphasis on using the Internet & other marketing tools and technologies.

  • MKT 7150 Viral Marketing and Social Media

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    This course focuses on theory, application and practice associated with viral marketing activities.

  • MKT 7300 Entrepreneurship

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    The course will discuss the role of entrepreneurship in the economy. The course will also discuss how new ventures are developed. The course draws from a number of disciplines including marketing, finance, accounting, management, ethics, and law that form the foundation of a business.

  • MKT 7500 Marketing Research & Analysis

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Course is aimed at the manager who is th ultimate user of research and who is responsible for determining the scope and direction of reseach activities.

  • MKT 7700 International Marketing

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Introduces the concepts and language of international marketing and examines institutional, behavioral, and managerial aspects of a cross section of national marketing systems and multinational organization operations.

  • MKT 7800 Marketing Analytics

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Analysis of online and internal company data, with an emphasis on application and recommendations.

  • MKT 7850 Special Topics in Marketing

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Lecture

    Seminars in marketing - related topics.

  • MKT 7870 Independent Studies in Marketing

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Independent Study

    A research project in marketing supervised by a faculty member in the Department of Marketing.

  • MKT 7900 Internship in Marketing

    Level: 
    Graduate
    Credit Hours: 
    3
    Schedule Type: 
    Internship

    On the job training and experieince with an organization. Integrates classroom study with practical work experience.