MBA Students Rank in Top 50 in International Google On Line Marketing Challenge  - Watch the WDTN News Story

For the second year in a row, MBA marketing students ranked in the Top 50 in the Goggle Online Marketing Challenge.  This year's competition included 2,187 teams from 57 countries. 

One Wright State team placed in the Top 50 semi-finalist category and both teams placed in the top ten percent among all teams competing in North and South America.  
 
The Top 50 team was comprised of Kelly Kreiger, Jameika Sampson, Lindsay Gibbs, Amber Maham and Angie Morris. The team and their client were recently featured on the Channel 2 WDTN news story, "Students Put Icing on Business Cake"   http://www.wdtn.com/dpp/news/Students_put_icing_on_business_cake

Tom Wamsley, Christopher King, Ben Leach, and Andrew Widjaja comprised the team  placing in the top ten percent on two continents. 

"It's always a pleasure to see our top caliber MBA students get recognized by a world-class company like Google.  The students demonstrated their strategic and tactical marketing knowledge and their client relationship skills," said Dr. Charles Gulas, Associate Professor of Marketing.   

Each team recruited a small business of under 100 employers to develop an on line marketing campaign using $200 of free Google AdWords vouchers.  During the three-week competition, student teams worked with clients to  optimize and refine their campaigns. They also submitted two analytical reports, before and after the campaign.   Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their reports.