Dear Friends and Associates,

As members of the Wright State University family, we have a personal interest in how the community perceives our university. All of our activities — from sending a letter to traveling in a university vehicle — contribute to our image in the community. It is essential that we present a clear, consistent, and positive image to all the people we come into contact with.

For that reason, the university has developed an institutional identity program, overseen by the Office of Communications and Marketing in the Division of University Advancement. The following Institutional Identity Standards Manual explains the identity program, including the addition of new marks, new color palettes, new standards in Web page and signage applications, and changes in such areas as advertising and stationery. We believe these changes improve the university's identity standards and hope that you will find this manual helpful as you prepare your communications.

The primary goal of the institutional identity program is to project one visual communication identity to all university audiences. The university marks and the colors of green and gold continue to form the backbone of this identity program. In addition to these visual standards, the university also uses consistent communication messages. The combination of consistent words and visual elements over time will greatly enhance the university's identity and image, continuing to foster the positive community support that we enjoy.

If you have any questions or concerns, please call the Office of Communications and Marketing at ext. 3232. I appreciate your support in helping us to project a clear and consistent image for Wright State University.

Sincerely,

Marcia Muller
Vice President, Advancement