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For more information, contact Richard Doty, (937) 775-3232.

April 29, 2004

Modified form of “The Apprentice” television show facing WSU Raj Soin College of Business MBA students

“The Apprentice” reality television show on the business world is coming to Wright State University’s Raj Soin College of Business, although in a modified form.

MyTeam1 Corporation of Troy, an automated phone tree service, is funding competition among approximately 50 MBA students in two advanced classes for the spring quarter.

“We got interested in the Donald Trump show and decided to use a similar format for this activity to help our company and the students,” explained Leib Lurie, CEO of MyTeam1. “The winning teams will receive cash prizes and the losing teams will in essence be fired.”

The cash prize in the competition will total $1,000, with each winning team pocketing $300, and the potential for the students of a substantial monetary return.

Scott Williams, Ph.D., a WSU assistant professor of management who arranged the activity with Lurie, said the students will prepare several business plans that deal with bringing one of four products from the conception stage to the market. Topics to be covered include market analysis, a marketing plan, competitor analysis, fit of the plan to the corporation’s mission, financing and technical concerns. The students will be encouraged to work with real prospects and clients rather than doing a ‘paper exercise.’

“We plan to offer the best ones a sales or marketing role to execute their plans,” added Lurie. “The four new products they are developing can each generate $250,000 or more as compensation for these young managers. Unlike ‘The Apprentice’ that offered one $250,000 job, these four product directors might collectively earn $1 million next year.”

The top teams will be selected toward the end of the spring quarter in May, with the winners receiving the money and the losers hearing the “you’re fired” term made popular on the recently concluded television show.

For more details, contact Williams at (937) 775-4513 or scott.williams@wright.edu.