WSU Graduate Courses - Marketing/MKT

MKT 653 SPECIAL TOPICS IN MARKETING (Credits: 4)

Seminars in marketing - related topics.

MKT 700 PRODUCT AND PRICE MANAGEMENT (Credits: 4)

Study of the product development and management process, including innovations and product maintenance, initial and ongoing pricing strategies and tactics.

MKT 705 INTEGRATED MARKETING COMMUNICATIONS (Credits: 4)

A thorough examination of Advertising and Sales Promotion with emphasis on practical application of concepts and theory.Includes project development and role playing.

MKT 716 INTERNATIONAL MARKETING (Credits: 4)

Introduces the concepts and language of international marketing and examines institutional, behavioral, and managerial aspects of a cross section of national marketing systems and multinational organization operations.

MKT 720 SERVICES AND NON-PROFIT MARKETING (Credits: 4)

Explores fundamental marketing issues that require special attention in the marketing of services, including non-profit marketing.

MKT 727 DATABASE MARKETING (Credits: 4)

Concepts and principles of database marketing, including direct marketing strategies and tactics.

MKT 730 CONSUMERISM AND SOCIAL ISSUES IN MARKETING (Credits: 3)

Critical study of marketing concepts and practices as related to contemporary social issues in the American economy: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, and government's role in consumer protection. Emphasis on the institutional and managerial philosophy points of view, not a legal perspective.

PREREQUISITE: MBA 561 OR EQUIVALENT.

MKT 740 INTERNET MARKETING (Credits: 4)

Prepares students to use marketing principles, concepts, strategies, and particularly direct response theory and principles, for developing an Internet marketing plan with specific Internet and Web page strategies and tactics.

MKT 775 ENTREPRENEURSHIP (Credits: 4)

Problems and perspectives in starting new ventures. Concepts and techniques of searching for market opportunities, screening and evaluating potentials, negotiating, and financing to initiate or purchase a company. Development of individual written business plan.

MKT 780 MARKETING INTERNSHIP (Credits: 4 TO 8)

Faculty-supervised internship in marketing area.

MKT 781 INDEPENDENT STUDIES IN MARKETING MANAGEMENT (Credits: 1 TO 4)

Readings or research in a selected field of marketing.

PREREQUISITE: MBA 760
STANDING.