MBA 7600 - Marketing Strategy

Credit Hour(s): 3
Course emphasizes key elements of marketing and their importance to organizations including both processes and outcomes. Students will demonstrate an understanding of: the strategic role of marketing organizations, including the key role of a marketing plan in the firm, key strategic issues such as market segmentation, product and brand equity pricing, service satisfaction, and customer-centric focus. Students must complete 3 of the 5 MBA 5000-level foundation courses, or equivalent courses or waivers, to enroll in MBA 7600.
Prerequisite(s): MBA Foundation Complete 060
Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.

Level: Graduate
Schedule Type(s): Lecture