|
To download the PDF format. Click here
|
Business core courses will be offered every quarter.
Major courses listed below may not be offered every
quarter. This information is provided for planning purposes
and is subject to revision each quarter prior to
registration. Fact Sheets are available in 100 Rike Hall
and on the RSCOB web page:
www.wright.edu/business.
|
|
F = Fall |
W = Winter |
S = Spring |
R = Summer |
|
|
|
Effective Spring 2011 to Winter 2012 |
|
|
|
Required Courses: 20 Hours |
|
Course |
Title |
Qtr(s) Offered* |
Prerequisite(s) |
|
MKT 303 |
Consumer Behavior |
F, W, S, R |
MKT 250 |
|
MKT 421 |
International Marketing |
F, W, S, R |
MKT 250 |
MKT 451
|
Marketing Research |
F, W |
MKT 303 ("C" req.);
MS 204 |
|
MKT 452 |
Marketing Strategy |
W, S |
MKT 451 ("C" req.) |
|
MKT 492 |
Senior Projects in Marketing** |
F, S |
MKT 452 and 8 hours
of marketing electives
(all with grade of "C"
or better)
|
|
|
|
|
|
Elective Courses: 16 Hours (Choose four of the
following)
|
|
Course |
Title |
Qtr(s) Offered* |
Prerequisite(s) |
|
MKT 356 |
Services Marketing |
W, S, R |
MKT 250 |
|
MKT 366 |
Personal Selling and Sales Management |
F, S, R |
MKT 303 |
|
MKT 446 |
Integrated Marketing Communications |
F, W, S, R |
MKT 250 |
|
MKT 447 |
Technologies in Marketing |
S |
MKT 250, MIS 300 |
|
MKT 461 |
Principles of Retailing |
W, S |
MKT 250 |
|
MKT 471 |
Business-To-Business Marketing |
F |
MKT 250 |
|
MKT 475 |
Entrepreneurship |
F, W, R |
MKT 250, FIN 310 |
|
MKT 481 |
Internship in Marketing (maximum 4 hours of marketing
elective credit) |
F, W, S, R |
MKT 250
|
|
|
|
|
|
* All upper-level MKT courses require MKT 250 with a "C" or
better grade as a prerequisite |
|
** MKT 492 is Writing Intensive. |
|
Note: 2.0 or better cumulative GPA in marketing courses is
required for graduation. |
To meet other students in your major, get to know the
faculty better, and gain valuable career information,
join the Marketing Club. Information is available in the
Marketing department, 254 Rike Hall, (937)775-3047.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
