Project Overview

Description of the Company:

Teradata Warehouse is a segment of NCR Corporation. This segment operates in data warehousing. Teradata's enterprise data warehouse brings together all of a company's data into a single repository for a completely integrated, 360-degree view of the business. This way, companies are empowered with the kind of knowledge that can help them make better decision, take better actions, and ultimately boost the bottom-line. Teradata offers a variety of solutions in all the major industries. Teradata's solutions include Data Warehousing, CRM, E-business, Financial Management, Profitability Analytics, Demand Chain Management and Supply Chain Intelligence.

Project Description:

Teradata Customer Services developed a case study for our MBA students for the purpose of investigating the current pricing structure to determine if any changes should be made.  Five teams of students offered various alternatives and recommendations for solutions to the problems.

Link to company’s website: http://www.ncr.com/en/solutions/data_warehousing/dataware.htm

Company Value

• "It's invigorating to take pause to articulate our business strategy and challenges, both in building the case and in interactions with the teams."

• "Teams "outside-the-box" perspective either validated what we're doing or provided a new angle to address our challenges."

Michael Dadaian, TD-CS Pricing Strategy Manager , Teradata a division of NCR

Student Value

"Getting an opportunity to work with real world people and real world problems was an invaluable experience. Thanks NCR and Teradata!"
                     Steven VanDyke

"To have the opportunity to collaborate, analyze and make recommendations that could potentially reshape the direction and future of Teradata was an extreme honor. Not only did we learn real world business principals, we were able interact with the top leaders in the business community. I am excited about all the opportunities Wright State and its corporate partners have given me as an MBA student."
                     Bill Gantt