Project Overview

Description of the Company:

LexisNexis Group is the global legal publishing arm of Reed Elsevier, the Anglo-Dutch world-leading publisher and information provider. Based in Dayton, the LexisNexis Group provides information to legal, corporate, government and academic markets, and publishes legal, tax and regulatory information, via online, hardcopy print and CD-ROM formats. The Group is divided into four main operating units: North American Legal markets, U.S. Corporate and Federal Markets, Martindale-Hubbell and the International Division.

Project Description:

During the Winter 2005 quarter, MBA 755 (capstone) students examined emerging product markets for LexisNexis’ U.S. Corporate and Federal Markets unit. LexisNexis offers a wide spectrum of products and services designed for the unique needs of Corporate Counsel – including customized web sites, authoritative editorial content, groundbreaking technologies, and access to over three billion documents. Various new products for corporate counsel were studied. Teams analyzed the market sizes and trends, competitive pressures, LexisNexis' business model and capabilities, and alternative strategies LexisNexis could pursue in the product markets. The teams concluded their analyses with recommendations to LexisNexis.

Link to the Company’s Website : http://www.lexisnexis.com

Company Value

"The Wright State students performed comprehensive, insightful work that added dimension and structure to our thinking about the industry. The quality of their work came through. Under Professor Williams' direction, they identified potential strategic options for us, as well as reasonable action steps."

Rod Morris, Senior Director, Corporate Legal Tools, Corporate and Federal Markets, LexisNexis

Student Value

"The MBA capstone project was an exceptional experience. We were able to utilize the skills we developed over the course of the program to help a local corporation evaluate strategic alternatives. The project enabled us to see how we can effectively translate our new knowledge into additional value for our individual employers."

Ryan Fendley

“The project emphasized how to put what we had learned into practice in exactly the
same manner that it would ultimately be utilized outside the classroom,
and that further cemented the knowledge we had gained into our business
proficiencies.”

Sean Kleefeld