Description of the Company:

Intensity Software, Inc is a Microsoft .NET consulting firm that specializes in modernizing legacy CICS and COBOL systems. As developers of NetKicks, Intensity Software's consultants are the NetKicks experts that can save your company money by migrating some or all of the CICS applications off of the mainframe. This can delay (or even prevent) an upgrade of the current mainframe, or even eliminate the mainframe completely.  In addition to modernizing legacy systems, their experts offer Microsoft .NET consulting solutions including Windows and Web application development.

 
Company’s Business Problem:
Intensity Software is interested in further enhancing its business plan and website.

How the student contributed:
The student assisted in creating a user-friendly website, helped the company create an integrated marketing communications plan, and provided in-depth external marketing research.  Strategically, the student researched market segments that proved to be beneficial in the long-run for the firm.  The student had also been offered an internship extension to further develop the marketing and business plan. 

Link to company’s website: http://www.intensitysoftware.com/

“The biggest benefit the company was the assistance Parimal provided on the research and construction of the company’s business plan.  The student’s work was very impressive and he maintained a professional demeanor.” 
               Robert Lair, CEO, Intensity Software, Inc.    

“Creating a business plan for the company let me implement concepts learned in various MBA classes. It was a nice challenge to translate academic knowledge to real world situations.”

Parimal Dandekar