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Our Programs
The Department of Marketing will provide the education, guidance, and direction needed for students who wish to take advantage of an exciting career in marketing.Our department offers graduate and undergraduate programs. Whether you are planning to start or continue your education, our department is committed to delivering the highest quality education possible. Requirements and course descriptions include the following:
UNDERGRADUATE PLANNING SCHEDULE (PDF)
MARKETING FACT SHEET (PDF)
COURSE REQUIREMENTS (PDF)
COURSE DESCRIPTIONS (CLICK ON BOLDED COURSE FOR PREREQUISITES)
Survey course dealing with the role of marketing in society, customer selection, product management, channels of distribution, pricing concepts, promotional activity, research and planning with an economic and business environment. |
An understanding ot the purchase decision processes of individuals and families. Examination of psychological, economic, societal and cultural influences on consumer decisions. Marketing strategy implications of conceptual contructs are discussed throughout the course. |
Overview of the multidimensional activities within this industry. An industry framework will be presented to explain the strategic marketing process, contrasting its similarities and differences to the well-studied marketing process. |
Explores the fundamental product, price, promotion, and distribution issues that require special attention in the marketing of services and their related current and emerging theories and strategies for effective implementation. |
Emphasizes personal selling-marketing relationships, buyer motivation and behavior, selling strategy, and techniques of selling. Objectives, policies, and techniques of sales force management including financial and performance responsibilities and opportunities. |
Evaluation and application of existing and developing pricing techniques, procedures, concepts, and theories to simulated and real price management problems. |
Analysis of the nature and scope of international marketing including its managerial and operational problems. Emphasis is on the role of environmental differences that influence marketing strategy. |
The course will introduce students to integrated marketing communications including advertising, direct marketing, public relations and sales promotion. Includes discussion of creative and media strategies. |
Understanding marketing technologies. Topics will vary; may include micro marketing, geo-demographic marketing, data mining, Internet marketing, diffusion models, competitive advantage, Howard models of consumer behavior and sales forecasting. |
Examination of marketing research processes. Focuses on concepts and procedures, the importance and the management of research in marketing. |
The goals of the course are to develop students' abilities to recognize opportunities and solve problems related to marketing strategy and improve students' decision making skills as applied to the planning of marketing programs. |
Analysis of the performance of marketing functions at the retail level. Emphasis on institutional and competitive factors and management of the marketing mix as it relates to retail market segments. |
Explores business-to-business marketing - the marketing of goods and services to businesses rather than consumers. Examines the diferences between consumer and business marketing in target markets, product, price, promotion, distribution and the environment. |
How to start a business. Concepts, strategies and tactics of product innovation/development and planning to initiate of purchase a company. Students may develop a written business plan for a new venture. |
Research or other marketing project. |
Research in marketing for fulfillment of the Honors program project requirement |
Seminar in special topics such as consumerism and social issues, nonprofit organization marketing, advanced retailing management, channels of distribution, and forecasting. Topics vary. |
Faculty-supervised internship in marketing area. |
Final course to integrate the students' work in marketing and to practice marketing problem-solving. Particular emphasis is given to the development of marketing plans. |
Required writing component for MKT 492. |
Seminars in marketing - related topics. |
Study of the product development and management process, including innovations and product maintenance, initial and ongoing pricing strategies and tactics. |
Study of the promotional components of an integrated marketing communications plan, development and implementation of promotional and integration strategies and tactics. |
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Introduces the concepts and language of international marketing and examines institutional, behavioral, and managerial aspects of a cross section of national marketing systems and multinational organization operations. |
Through case analysis and an applied project, students will examine contemporary marketing issues faced by retailers and service providers. The impact of technology on retailing and services marketing will be addressed. |
Explores fundamental marketing issues that require special attention in the marketing of services, including non-profit marketing. |
Concepts and principles of database marketing, including direct marketing strategies and tactics. |
Critical study of marketing concepts and practices as related to contemporary social issues in the American economy: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, and government's role in consumer protection. Emphasis on the institutional and managerial philosophy points of view, not a legal perspective. |
Prepares students to use marketing principles, concepts, strategies, and particularly direct response theory and principles, for developing an Internet marketing plan with specific Internet and Web page strategies and tactics. |
Problems and perspectives in starting new ventures. Concepts and techniques of searching for market opportunities, screening and evaluating potentials, negotiating, and financing to initiate or purchase a company. May develop individual written business plan. |
Faculty-supervised internship in marketing area. |
Readings or research in a selected field of marketing. |
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Last updated Fri. Oct-16-09, 10:22 , by the WSU Web Team (sk).
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