February

Marketing Department and Advisory Board Winter Event, Saturday, February 21 @ 11:00 am. Bracketbuster Game, WSU vs. Northeastern

March

Scholarship application deadline for Department of Marketing Awards and Scholarships, March 1, 2009

April

Scholarship application extended to April 10, 2009.

May

Tuesday, May 26- Department of Marketing Award and Scholarship Banquet - 11:30 am

June

Saturday, June 13, 2009- Commencement

RECENT FACULTY PUBLICATIONS

Ramsey, Rosemary, and Dawn R. Deeter-Shmelz (2008), "An Assessment of the Psychometric Properties of the Style of Processing (SOP) Scale: How Do We Measure Individuals' Verbal/Visual Information Processing Preferences," Journal of Marketing Theory and Practice.

Wamwara-Mbugua, Wakiuru L., Cornell, Bettina T., and Boller, Gregory (2008), "Triple acculturation: The role of African Americans in consumer acculturation of Kenyan immigrants," Journal of Business Research.

Cornwell, T. Bettina, L. Wakiuru Wamwara-Mbugua and Stephan Nicovich (2008), “Dependence Patterns in Consumer Behavior: Exploration and Refinement of a Concept, Journal of Consumer Behavior, 7: 51-71.

Wamwara-Mbugua, L. Wakiuru, (2008) “Situational Ethnicity and Gift Giving Behavior among Immigrant Mothers" Journal of International Management Studies, 3, 1:126-133.

Wamwara-Mbugua, L. Wakiuru and T. Bettina Cornwell (2008), “The Impact of Tourism on the Consumption Environment of Consumers in Malindi, Kenya,” African Journal of Business Management, 2 , 6, 99-110.

Gulas, Charles S. and Robert Premus (2008), “Inventing Flight: A Once-In-A-Lifetime Business Opportunity,” /Journal of Business and Behavioral Sciences/

Gulas, Charles S., Robert Premus, John P. Blair (2008), “Choosing a Business Location at Startup: A Case Study,”/ Business Journal for Entrepreneurs /

Coleman, Joseph W., Charles S. Gulas and James E. Larsen, (2008), “An Examination of the Efficacy of Residential Real Estate Agent's Marketing Activities.” /Real Estate Review/

Larsen, James E., Joseph W. Coleman and Charles S. Gulas (2008), “Using Public Perception to Investigate Real Estate Brokerage Promotional Outlet Effectiveness,” /Journal of Real Estate Practice and Education/.

James R. Coyle, James R., Stephen J. Gould and , Pola B. Gupta, “To Buy or To Pirate”: The Ethical Matrix of Music Consumers’ Acquisition-Mode Decision-Making,” Journal of Business Research. (in press)                 

Klassen, Michael, Pola. B. Gupta, and Matthew P. Bunker, “Comparison Shopping on the Internet,   International Journal of Business Information Systems. (in press)