Dr. Khera Awarded Smithsonian Research Fellowship

Dr. Inder Khera, Professor of Marketing and International Business, at  Wright State University’s Raj Soin College of Business, was recently selected by the Smithsonian Institution  for a Smithsonian Research Fellow designation.   Dr. Khera will conduct consumer research at various museums operated by the Smithsonian Institution  in Washington, D.C.   Dr.  Khera is the first faculty member in the Raj Soin College of business to  receive this designation. 

Khera has been collaborating with one of the Smithsonian’s Senior Behavioral Scientists on a consumer study about the National Zoo.  Khera plans to conduct additional research on consumer opinions, perceptions, and behavior regarding other major Smithsonian museums located  on the National Mall.  He will be researching the role of parents in the socialization of children to the museum culture , and the effect of  overarching brands such as the Smithsonian brand on  museum visits.    Smithsonian’s Office of Policy & Analysis will provide physical space, computer access, and research access to the museums  for Khera.