Brand Architecture

The Wright State brand represents diverse units on campus. The Wright State community and our united identity is depicted in the following chart. 

Our branding system is consistent and flexible. Its structure creates a family of brands that support each other and strengthen the core brand.

Wright State has eight branding categories. In all cases, the brand manager determines these designations and the Office of Marketing supports and enforces this structure.

This chart illustrates these categories with graphics and a brief list of sample category members. Because many entities make up the Wright State community, and because groups are added and eliminated, this is not an exhaustive list. If it is unclear which category your group falls under, or which type of logo you should be using, contact the Office of Marketing for assistance.

Colleges/Academic Units	Colleges and academic units that fall under the common university branding:
	College of Education and Human Services College of Engineering and Computer Science College of Liberal Arts College of Science and Mathematics	The Graduate School​ Raj Soin College of Business School of Professional Psychology University College Wright State University—Miami Valley College of Nursing and Health
Nonacademic Units	Abridged list of nonacademic units that fall under the common university branding:
	Emergency Management Enrollment Management Facilities Management Foundation Office of Disability Services	Office of LGBTQA Affairs Office of the President Office of the Registrar Office of Communications University Libraries
Campus Centers/Spaces	Abridged list of centers/spaces that fall under the common university branding:
	Bolinga Black Cultural Resources Center Charles and Renate Frydman Educational Resource Center LGBTQA Community Engagement Room	New Media Incubator Robert and Elaine Stein Galleries Student Technology Assistance Center Women's Center
Variances	The following two colleges have been granted a variance from the standard university branding heirarchy:
	Boonshoft School of Medicine Lake Campus

Exclusions

Certain entities and groups are excluded from the standard university brand architecture depicted above. Organizations that are student-run, primarily self-funded, or partnered with the university are not included in the standard branding architecture. Theses groups are not excluded from following the guidelines outlined here. A limited listing of examples appears below.

Ohio Centers of Excellence

Ohio Centers of Excellence must include in its logo an appropriate Wright State wordmark. Examples include:

• CELIA
• CEPRO
• KNO.E.SIS
• NCMR

Affiliates and Initiatives

Internal and external affiliates partnering with Wright State, such as:

• Alumni Association
• Applied Policy Research Institute
• STEM School
• Wright State Research Institute (WSRI)
• Wright State University Nutter Center

Vendors

Vendors providing services for the Wright State community may incorporate Wright State branding, with permission. These include:

• Hospitality Services/Chartwells
• Student Legal Services
• Printing Services/Xerox

Student Groups and Organizations

Student organizations are not included in the university's standard brand architecture. These include The Guardian, Student Government, the University Activities Board, student organizations, sports clubs, and Greek organizations.

However, all student groups are strongly encouraged to show pride in Wright State University by including officially approved university branding assets in their marketing and promotional materials. The Office of Marketing is available to help student organizations with Wright State branding.