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Publications
Publications (brochures, posters, etc.) and promotional materials all communicate Wright State University's identity to its public, both by visual identifiers and by their written text. Where appropriate, publications shall carry the following treatments and general information about Wright State.Recruitment/Marketing Theme
University publications, advertising, and promotional materials used for recruitment and general marketing should use the current marketing theme approved by the administration, University Marketing Team, and the Office of Communications and Marketing. (See Marketing for further information.)
Identity Mark Treatment
All university publications that reach audiences external to the campus, and that are paid for by Wright State funds, must include the university primary corporate or word mark. (See Primary Marks through Athletic Marks for further requirements.)
Typographic Treatment
All Wright State publications should use the approved typeface families in a consistent manner. (See Typography for further information about typography.)
Color Treatment
All university publications that reach external audiences and are paid for by Wright State funds, must be printed in colors from the approved institutional and secondary color palettes on white or neutral colors of paper such as off-white, cream, or light gray. (See Colors for further requirements.) Use of official colors may not be feasible in certain limited circumstances. Under these conditions, acceptable colors and paper will be selected by the Office of Communications and Marketing to maintain sufficient contrast and legibility for the Wright State University marks.
General WSU Information
All Wright State publications produced by the Office of Communications and Marketing and funded by university money may include general information about Wright State University. This information has been written by the Office of Communications and Marketing and has been included in the Wright State University Editorial Style Guide. The information is written in journalistic "inverted pyramid" form, so the length of copy can be cut from the end and adjusted to fit each publication. Communications and Marketing editors will determine when to include such information and the appropriate length of the copy to be included.
Forms
Forms also help contribute to a strong unified visual identity, therefore some general guidelines have been established that relate to the WSU letterhead format.All external and interdepartmental forms should show uniform use of the primary marks. In either case, the primary mark occupies the upper left-hand corner, the title appears in the center, and the address of the sender appears in the upper right section of forms.
All text in the external and interdepartmental forms system must be set in Helvetica type style. The main title should be 16/18 point Helvetica Boldface, flush left, ragged right to a 161/4 pica maximum measure. Subheads should be in Helvetica Boldface and body text should be in Helvetica Regular.
All external and interdepartmental forms should adhere to university approved colors. Black or dark colors on a white or light paper are recommended for the best contrast and readability. (See Colors for more information on color.)
Where a certain area of the form is to be given additional prominence, it can be screened, using 20 percent screening or less in the same color.
These specifications do not apply to strictly internal intradepartmental forms such as batch transmittals.
