The New U Marketing Theme

An essential element in constructing an integrated marketing strategy is creating and consistently presenting a unified visual identity. The following set of publications guidelines for Wright State University has been developed to ensure that Wright State presents a consistent visual identity to all audiences — both external and internal — and sends the same positive image in all media. Below are specific guidelines to help ensure visual consistency in marketing "The New U" theme.

The New U Graphics

	Pantone 139 (Yellow) 0% Cyan, 37% Magenta, 100% Yellow, 23% Black
	Pantone 342 (Green) 100% Cyan, 0% Magenta, 71% Yellow, 43% Black
	Pantone 1795 (Red) 0% Cyan, 94% Magenta, 100% Yellow, 0% Black

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