Wright State University Institutional Identity Standards Manual

Secondary Symbols

Secondary symbols previously developed for the School of Medicine, School of Professional Psychology, and Lake Campus already existed when the Institutional Identity Program was approved and are retained by virtue of their grandfather clause. However, these symbols are subordinate to and must be interrelated with the primary visual element‹the Wright State University corporate mark. New secondary marks have been approved for the Alumni Association and the Ervin J. Nutter Center. To ensure the consistency of the Wright State visual identity, the creation and use of any other secondary symbols representing individual units is not allowed. The secondary symbols may also appear on collegiate merchandise licensed by LRG (Licensing Resource Group). Anyone interested in using these trademarks for promotional or resale purposes must contact the licensing coordinator in the Office of General Counsel.

School of Medicine Symbol The School of Medicine symbol is a registered trademark. The symbol may appear in one or two colors. The official colors are PANTONE® 307 and 1797 and should be used whenever possible. Other acceptable colors include PMS 308 and 877 (metallic silver).

School of Professional Psychology Symbol The School of Professional Psychology symbol is a registered trademark and should appear in one color only. The official color is PANTONE® 139. It may also appear in PANTONE® 342.

Lake Campus Symbol The Lake Campus symbol features an updated type treatment that coordinates with the university corporate and wordmarks. The Lake Campus symbol is used primarily for promotional items and for the Lake Campus athletic program since they are called "The Lakers." The symbol should appear in PANTONE® 342, 139, or black, whenever possible.

Wright State University Alumni Association Symbol The Alumni Association mark may appear in one or two colors. The official colors are PANTONE® 342 and 139.

Ervin J. Nutter Center Symbol The Nutter Center symbol may appear in any of the approved colors from the official institutional or secondary color palettes. (See Colors for information about color palettes.)

Secondary Symbols

School of Medicine Symbol

School of Professional Psychology Symbol

Lake Campus Symbol

Wright State University Alumni Association Symbol

Ervin J. Nutter Center Symbol