Wright State University home page. Editorial Style Guide for Publications



Copyright Notice & Trademarks

  • The copyright notice must contain either the copyright symbol © (which is preferred) or the word copyright, along with the date of the first year of publication and the name of the owner of the copyright.

    © 2001 Michelle Street
    All rights reserved
    Copyright 2001 by Michelle Street
    All rights reserved
  • It is not necessary to use the ® or ™ symbols when the trademark name is used in general text.

    At the soccer camp, most players favored the Adidas brand of soccer ball.
    The ® or ™ symbols, when they are appropriate, are used in the following ways: the registered trademark symbol ® is used only with trademark names that have been registered with the U.S. Patent and Trademark Office or the trademark offices of other countries. The ™ symbol is used with trademark names that are claimed by a company but not registered. These trademark symbols only need to be used when the product is being mentioned for profit-making purposes. When the trademark name is used, it should be considered a proper adjective and followed by the type of product it names, and not treated as a noun itself.

    Campers can either purchase an Adidas® soccer ball from the camp director or bring their own.
  • Some registered trademark names are indicated in dictionaries. However, since trademark names identify particular brands of products, it is often more appropriate to use the generic product names without reference to particular brands. The following are commonly used trademark names and their corresponding generic names.

    Alka-Seltzer (antacid tablet) Levi's (jeans)
    Anacin (aspirin) Ping-Pong (table tennis)
    Baggies (plastic bags) Plexiglas (plexiglass)
    Coca-Cola/Coke (cola) Polaroid (self-developing film)
    Frigidaire (refrigerator) Scotch Tape (cellophane tape)
    Jell-O (gelatin dessert) Styrofoam (polystyrene)
    Kleenex (tissue) Xerox (photocopy)

Denise Thomas-Hoskins
(937) 775-3228
fax (937) 775-3235
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