Wright State University 2005-2006Undergraduate Catalog
About UsAcademic ProgramsStudent LifeAdmission, Advising, and RegistrationAcademic Standards & RequirementsGeneral Education RequirementsColleges and SchoolsCourse DescriptionsFaculty and OfficersAppendixAddendumIndex
Admissions and
  Advising

Degrees and Areas of
  Study

Student Organizations
Departments/Major
  Programs

Accountancy
Economics
Finance and Financial
  Services

Management
Information Systems
  and Operations
  Management

Marketing and
  International Business

Marketing and International Business

Professors Khera, Munch (chair), Ramsey, Wise (emeritus)
Associate Professors Gulas, Gupta, Ping
Assistant Professor Wamwara-Mbugua

Two majors are available: Marketing and International Business

Marketing


The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Degree Requirements - Marketing

Bachelor of Science in Business Degree

The marketing program requires a minimum of 187 credit hours.

General Education Requirements

61


Required Substitutions:
Area I: MTH 228
Area III: EC 204, 205
Area VI: EC 290 or FIN 205

Business Core Requirements

66


Marketing Major Requirements

60


MKT 303

4

MKT 421

4

MKT 451

4

MKT 452

4

MKT 492

4

Marketing Electives

16


Business Electives

12


Nonbusiness Electives

12


Total 187

Scheduling, prerequisite, and elective information is available in 110 Rike Hall or on the Raj Soin College of Business Web site at http://www.wright.edu/business.

 

International Business

Director Monica Snow

This major prepares students for careers in international business. The program has an applied learning orientation that includes foreign language courses and an internship in an area of international business. The degree is interdisciplinary, combining courses in culture, foreign language, and international business. A combination of international courses is taken in each functional area of business, including marketing, accountancy, finance, management, and economics.

The international business major should be selected by students who want a broad background and applied experiences for administrative careers that require competency in language, culture, and international business operations. In addition, the major provides a firm grounding in the management of organizational and institutional resources and in international issues.

Through the required internship, the major provides the opportunity to apply skills learned in the classroom to real-life situations. The major also encourages study abroad opportunities to hone foreign language skills and international trade competencies.

Applied modern language courses are offered in Spanish, French, and German through the Department of Modern Languages.

Language Placement

Students with fewer than two years of a foreign language in high school, or a grade of C or lower, are advised to enroll in FR, GER, or SPN 101, 102, 103 for credit.

Students who have studied a foreign language for two or more years and received a grade of B or better may not take 100-level foreign language courses for credit; they must enroll in FR, GER, or SPN 201.

 

Degree Requirements - International Business


Bachelor of Science in Business Degree

The major in international business requires a minimum of 187 credit hours.

General Education Requirements
61

Required Substitutions:
Area I: MTH 228
Area III: EC 204, 205
Area IV: EC 290 or FIN 205
Business Core Requirements
66
International Business Major Requirements
60

EC 435
4
MS 334
4
FIN 490
4
MKT 421
4
MGT 485
4
ACC 454
4
IB 486
4
IB 481
4
Modern Language 201, 202, 203
12
FR 325, GER 325, or SPN 325
4
Cultural Electives
12

Total
187

Scheduling, prerequisite, and elective information is available in 110 Rike Hall or on the Raj Soin College of Business web site at http://www.wright.edu/business.

 

 
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