University College Raj Soin College of   Business Education and   Human Services Engineering and   Computer Science Liberal Arts Nursing and Health Science and   Mathematics Lake Campus
	Admissions and   Advising Degrees and Areas of   Study Student Organizations Departments/Major   Programs Accountancy Economics Finance and Financial   Services Management Information Systems   and Operations   Management Marketing and   International Business

Marketing and International Business

Professors Khera, Munch (chair), Ramsey, Wise (emeritus)
Associate Professors Gulas, Gupta, Ping
Assistant Professor Wamwara-Mbugua

Two majors are available: Marketing and International Business

Marketing

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level.

Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.

Degree Requirements - Marketing

The marketing program requires a minimum of 187 credit hours.

Scheduling, prerequisite, and elective information is available in 110 Rike Hall or on the Raj Soin College of Business Web site at http://www.wright.edu/business.

International Business

Director Monica Snow

This major prepares students for careers in international business. The program has an applied learning orientation that includes foreign language courses and an internship in an area of international business. The degree is interdisciplinary, combining courses in culture, foreign language, and international business. A combination of international courses is taken in each functional area of business, including marketing, accountancy, finance, management, and economics.

The international business major should be selected by students who want a broad background and applied experiences for administrative careers that require competency in language, culture, and international business operations. In addition, the major provides a firm grounding in the management of organizational and institutional resources and in international issues.

Through the required internship, the major provides the opportunity to apply skills learned in the classroom to real-life situations. The major also encourages study abroad opportunities to hone foreign language skills and international trade competencies.

Applied modern language courses are offered in Spanish, French, and German through the Department of Modern Languages.

Language Placement

Students with fewer than two years of a foreign language in high school, or a grade of C or lower, are advised to enroll in FR, GER, or SPN 101, 102, 103 for credit.

Students who have studied a foreign language for two or more years and received a grade of B or better may not take 100-level foreign language courses for credit; they must enroll in FR, GER, or SPN 201.

Degree Requirements - International Business

Bachelor of Science in Business Degree

The major in international business requires a minimum of 187 credit hours.

Scheduling, prerequisite, and elective information is available in 110 Rike Hall or on the Raj Soin College of Business web site at http://www.wright.edu/business.