Raj Soin College of Business
Marketing
Professors Khera, Saunders, Wise (Emeritus)
Associate Professors Dovel (chair), Gulas, Ping
Assistant Professor Cronley
Instructor Wick
The Marketing Program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to survey courses in principles of marketing and marketing management, marketing majors study consumer behavior, promotional marketing, product management, price management, services marketing, international marketing, marketing research, and marketing planning.
Marketing careers are far reaching as they touch on all components of the marketing mix - product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor.
Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning. Faculty advisors will discuss specific marketing career plans with students.
For advice about specific academic programs, see an academic advisor in the dean's office.
Degree Requirements - Marketing
Bachelor of Science in Business Degree
The Marketing Program requires a minimum of 189 credit hours.
The following program represents the optimum junior- and senior-year schedule for full-time students pursuing a four-year program. See the section on required courses for business majors on page 151 for the freshman- and sophomore-year schedule. Many individuals, especially part-time students, will be unable to follow the program as shown. These students should contact their academic advisors to plan their schedules.
Junior Year
| Seventh Quarter | 16 |
| FIN 301 | 3 |
| MIS 300 | 4 |
| MGT 302 | 3 |
| Nonbusiness Elective | 3 |
| MKT 301 | 3 |
|
Eighth Quarter |
17 |
| FIN 302 | 3 |
| LAW 350 | 3 |
| MGT 300 | 1 |
| Nonbusiness Electives | 6 |
| MKT 302 | 4 |
|
Ninth Quarter |
15 |
| MS 306 | 3 |
| EC 320 | 3 |
| MKT 303 | 3 |
| MKT 366 | 3 |
| MKT 356 | 3 |
Senior Year
| Tenth Quarter | 15 |
| MKT 416 | 3 |
| MGT 490 | 3 |
| MKT Elective* | 3 |
| MKT 446 | 3 |
| Business Elective | 3 |
|
Eleventh Quarter |
18 |
| MKT 418 | 3 |
| MGT 491 | 3 |
| MKT 451 | 3 |
| Business Electives | 6 |
| MKT 421 | 3 |
| Twelfth Quarter | 14 |
| MKT 492 | 3 |
| Business Elective | 3 |
| MGT 492 | 3 |
| Nonbusiness Elective | 2 |
| MKT Elective* | 3 |
*Any junior/senior marketing course not already required.
Marketing Minor
See Business Minors.
