GOAL 1

ACADEMIC DISTINCTIVENESS AND QUALITY

Enhance our distinctive learning experience to produce talented graduates with the knowledge and skills essential for critical thinking, meaningful civic engagement, international competency, an appreciation for the arts, lifelong learning and the ability to lead and adapt in a rapidly changing world.

Objective A
Ensure the alignment of General Education, the major, assessment, undergraduate and graduate program review, and co-curricular activities with the above goal.

  • Communications and Marketing assisted the Raj Soin College of Business with the production of its accreditation materials.
  • Communications and Marketing worked with the schools and colleges to migrate their websites into a new content management system, providing more consistent presentation of information across all sites.

Objective B
Diversify and enrich academic and professional programs, including non-degree.

  • Stories about academic programs are published in the online Newsroom and in Community Magazine and Wright State University Magazine.
  • Communications and Marketing worked with the schools and colleges to migrate their websites into a new content management system, providing more consistent presentation of information across all sites.

Objective C
Recruit and retain a nationally/internationally recognized diverse, learning centered faculty and staff.

  • Communications and Marketing promoted Wright State and its Ohio Centers of Excellence, which cut across traditional boundaries to solve problems and create innovative solutions.

Objective D
Enhance the quantity and quality of dialogue with our various communities to ensure our academic relevance and distinctiveness.

  • Communications and Marketing produced Community Magazine, and in 2011, redesigned it as the Wright State University Magazine, highlighting news from alumni, students, faculty, and staff.
  • The 2011 Regional Summit, “Wright State Means Jobs,” was an online event featuring numerous videos about Wright State programs. Communications and Marketing created the website and produced many of the videos displayed online.
  • Wright State’s official Twitter account, managed by Communications and Marketing, has grown to 3,500 followers. The president’s Twitter account has over 1,000 followers, since it was started in September 2013.
  • Wright State’s Facebook account, managed by Communications and Marketing, has over 14,000 followers. Posts have reached a total number of 2,293,530 people, with 27,642 click-throughs to posted content.
  • Communications and Marketing started producing a “Legislative Newsletter” using student editors.
  • Communications and Marketing assisted with the Day of Innovation, which featured a daylong online discussion on regional development.
  • Since July 2011, Communications and Marketing has posted roughly 2,100 stories or links to stories in the online Newsroom. The Wright State News Twitter feed has 2,600 followers.
  • In 2013, Communications and Marketing developed a Social Media Managers Group with 99 campus members representing 77 divisions, departments, units, or organizations. The group’s goal is to provide strategy to all Wright State social media channels.
  • Emergency Management and Communications and Marketing developed a Crisis Communications Plan for the university and participated in a functional exercise for the policy group in 2012.
  • Enrollment Management and Communications and Marketing developed an orientation communications plan in which the university communicates monthly with prospective students who have applied for admission.
  • Communications and Marketing developed a poster series to communicate H1N1 information to the campus community.
  • Enrollment Management and Communications and Marketing developed the “Parents as Partners” newsletter.

GOAL 2

EDUCATIONAL ATTAINMENT

Enhance student access to and successful participation in higher education through quality and innovative instruction and student life programs that increase graduation and career placement for a diverse student body.

Objective A
Improve the enrollment and retention of direct-from-high-school, graduate and nontraditional student populations.

  • Enrollment Management and Communications and Marketing developed an orientation communications plan in which the university communicates monthly with prospective students who have applied for admission.
  • Enrollment Management and Communications and Marketing developed the “Parents as Partners” newsletter.
  • Communications and Marketing created a new design for Admissions recruitment materials aimed at high school juniors and seniors.
  • The university's Changing Lives image campaign continued in 2012 with new testimonials from students and alumni whose lives have been changed by their time at Wright State.
  • Communications and Marketing created new displays in the Student Union to bring life and Wright State branding to common areas used by visitors and faculty, staff, and students.
  • Web-based preparation is created for college transition for students with disabilities, parents, teachers, and counselors.
  • New Semesters and Semesters Advising websites were created, assisting students with the quarters-to-semesters transition.
  • Communications and Marketing developed the Take 5 campaign to educate students on the semesters conversion, resulting in increased MAP submissions and a surge in advisor appointments for fall registration.

Objective B
Enhance the academic success of students.

  • Communications and Marketing developed the on-campus Take 5 campaign to educate current students on the semesters conversion, resulting in increased MAP submissions and a surge in advisor appointments for fall registration.
  • Communications and Marketing developed an online-only university catalog with new semesters content.
  • A new display system for posters across campus was created by Communications and Marketing in order to eliminate posters on easels that were an obstruction to people with disabilities.

GOAL 3

RESEARCH AND INNOVATION

Expand our scholarship in innovative and targeted ways to address regional, national and global needs.

Objective A
Build a national and international research reputation

  • Communications and Marketing publicized Tom Hanks’ endorsement of CELIA and the College of Liberal Arts. A brochure featuring a cover photo of Tom Hanks was produced and mailed to university presidents and provosts across the country.
  • An advertising campaign, entitled Ahead of the Curve, which includes a Tom Hanks ad, was developed by Communications and Marketing for the Chronicle of Higher Education.

Objective C
Foster discovery at all levels in the educational pipeline (K–16+)

  • Communications and Marketing designed a Science Olympiad logo to promote Wright State as host of the 2013 Science Olympiad and produced a video feature about the university that was shown at the national tournament.
  • Communications and Marketing produced the initial promotion of the Dayton Regional STEM School.

GOAL 4

COMMUNITY TRANSFORMATION

Provide leadership to promote and support social, cultural and economic development within the region through our collaborations with local, state, national and global partners.

Objective B
Enhance the university’s presence with the Dayton/West Central Ohio regions, and beyond, in ways that benefit communities.

  • Wright State On the Road, which featured President David R. Hopkins visiting alumni and friends in various Raider Country settings, was successfully promoted by Communications and Marketing and Alumni Relations.
  • A “This is Raider Country” logo and campaign was designed and implemented.
  • Communications and Marketing is involved in the planning and execution of the Wright State Regional Summits, which encourage and enable conversation between the university and the region regarding economic development.

GOAL 5

VALUED RESOURCES

Develop and sustain the human, financial and physical resources required to accomplish the university’s strategic goals.

Objective A
Encourage and support the professional development and wellness of faculty and staff.

  • Emergency Management and Communications and Marketing developed a Crisis Communications Plan for the university.
  • Communications and Marketing developed a poster series to communicate H1N1 information to the campus community.
  • Communications and Marketing staff actively supports the Adventure Summit communications, produced in partnership with Five Rivers MetroParks.

Objective B
Enhance fiscal and operational management.

  • Communications and Marketing introduced a new project management software system, Quickbase, in 2012 to combine all project tracking into one database.
  • Communications and Marketing absorbed photography and video production staff and functions when the Center for Teaching and Learning was reorganized.
  • Communications and Marketing invested heavily in developing a content management system for university websites, saving funds by reducing redundancy of both the technology and the technical expertise needed to implement complex web solutions.

Objective D
Increase investments in facilities/technologies to achieve strategic goals.

  • A new display system for posters across campus was created by Communications and Marketing to eliminate posters on easels that were an obstruction to people with disabilities.
  • Wright State websites are now created in Drupal, a content management system that enables webpages to be scalable to just about any device.
  • Communications and Marketing purchased a new Canon proofing press, which gives university clients color-perfect proofs of their publications, while also allowing C&M to print low quantities of publications for campus clients.
  • Communications and Marketing produces content for the Four Winds displays at the entrance to the Student Union to welcome visitors to campus.
  • Communications and Marketing introduced a new project management software system, Quickbase, in 2012 to combine all project tracking into one database.